As SERP verticals and features evolve, and new elements are added, there are also more moving parts subject to being fixed and improved. So, here are the major updates Googles made over the years and how theyve come to have an impact on your SEO results. Volga Tigris Digital Marketing Agency uses the information you provide to us to contact you about our relevant content, products, and services. This shows the visibility score on Analytics both before and after Panda was rolled out.
How To Create Content with Google Algorithm Updates in Mind Why does Google perform so many updates? Google makes minor tweaks to its algorithms every day. Even back in 2009, Matt Cutts said something pretty interesting that seems to have been lost in the mists of time, We might batch [algorithm changes] up and go to a meeting once a week where we talk about 8 or 10 or 12 or 6 different things that we would want to launch, but then after those get approved those will roll out as we can get them into production.. No, there are only 8.86 feel better? The trend is pretty clear. Many improvements are likely not even things we in the SEO industry would consider algorithm updates they could be new features, for example, orUI changes. Gain intel on your top SERP competitors, keyword gaps, and content opportunities. For most of us in the United States, that change isnt going to be actionable. Get the scoop on the latest and greatest from Moz. What matters for an SEO specialist is to understand why ranking shifted when significant changes happen. Moz was the first & remains the most trusted SEO company. How often does Google Update its ranking algorithm? Out of this, a good portion of the searches have never been seen before by the search engine. Low-quality links had previously ranked highly in Google searches and it was becoming more and more prevalent, prompting the need for this major update.
How often does Google update its algorithms? That's more than 8 times the number of updates they reported in 2009 less than a decade ago and an average of almost 9 per day. We all know that Google is our only option when it comes to extracting information from the web. Yes, not every weather report is interesting, but I still want to know when it's going to snow or if there's a tornado coming my way. But, because Google is constantly working to improve the user experience, the algorithms they use to surface results are always evolving. However, many of these changes are minor, and the average web user wouldnt even notice them. You may read about it being called Farmer, which was its original name before being changed to the name of the engineer who created the algorithm change. In an effort to make sure that their business can be found by potential customers searching for their products and services, many business leaders have made SEO a marketing priority. Google is well-known for rolling out algorithm updates left and right. Panda, February 23, 2011: The first major shot fired at low-quality and spam impacted a whopping 11.8 per cent of all queries at the time. This gives us a little more sensitivity in the more common ranges. Do all these updates matter? Did you do something wrong or something Google did? You can use the Google update radar to monitor SERP movements regularly and review the movement level in the single-figure graphic that rapidly shows how much the SERPs have moved over the last 24 hours. This would shoot the site to the top of searches, but usually, these sites were thin on content but ranked above superior websites. As SERP verticals and features evolve, and new elements are added, there are also more moving parts subject to being fixed and improved. More recently, we've actually seen signs of cooling. However, many of these changes are minor, and the average web user wouldn't even notice them. Some updates are minor, and these are so light that theSEO Companyconsidered its algorithm updates.
How Often Does Google Update its Algorithm? - VOLGA This update literally filtered out these sites that used an exact match of key ranking terms as the URL. Ultimately, I believe it helps to know when major changes happen, if only to understand whether rankings shifted due something we did or something Google did. How often does Google update its search algorithm?
How Google algorithm updates impact your SEO - SmartBrief For the most part, penalised websites are often punished as a result of sneaky, black hat SEO techniques or from a lack of quality content.
How Often Does Google Update Its Algorithm? - Forestgram Academy To kick this off, here's a list of every confirmed count we have (sources at end of post): Unfortunately, we don't have confirmed data for 2014-2015 (if you know differently, pleaselet me know in the comments). EMD (Exact Match Domain), September 28, 2012: Website developers had discovered a new trick to bamboozle the algorithm, finding key SEO phrases and using them as their domain name. In 2016, I did a study of algorithm flux that demonstrated a weekly pattern evident during clearer episodes of ranking changes.
How Often Does Google Update Its Search Algorithm. (SEO Tribunal), 39% of purchases are influenced by a relevant search. So, if your website has been hit by this latest algorithm change, it's important to take a close look at your content and see if any improvements can be made. The trend is pretty clear. (Nectafy). How Often Does Google Update its Algorithm? And that means making sure youre not doing anything to be penalised by Google, especially when it rolls out one of its sneaky algorithm updates. Fluctuations in positions may also indicate that this update has favored some of your competitors. Then you will notice that in the year 2019, Google made 3620 improvements in its search index, whereas, in the year 2018, there are 3234 improvements, and if we talk about average daily changes, then the number will be nine changes per day. Local SEO, for example, has clearly seen an accelerated rate of change over the past 2-3 years. That was news to me too, I did not work in search. Some changes are small. Since MozCast has kept the same keyword set since almost the beginning of data collection, we're able to make some long-term comparisons. Instead, we see a stark shift in the fall of 2016 and a very hot summer of 2017. Ultimately, that means reshaping the exact tactics required to optimise a site overall a huge task of its own. For most of us in the United States, that change isn't going to be actionable. They were enjoying the high ranking that Mobilegeddon gave them, but then employing tricks like putting a pop-up ad on the site that would cover all of the content, or creating above the fold advertising that looked like the real content below. Generally, Google updates its algorithms several times a year. What web developers and SEO techs often want to know is whether the major updates will completely rewrite the criteria known for making sites rank higher than others. Our team has experienced with so many SEO projects. PossumThis update was released on September 1, 2016. Some updates are minor, and these are so light that the SEO Company considered its algorithm updates. Those are the important questions we address in this post. The redder the bar, the hotter the temperature You'll notice that the temperature ranges aren't fixed instead, I've split the label into eight roughly equal buckets (i.e. Most experts estimate that Google updates and modifies its search algorithm about 500 or 600 times every year. This updated targeted them all to enhance the user experience and push the dodgy sites back into the dark. Each algorithm update of Google focuses on bringing quality improvement and increasing user experience. The exact number of daily updates, however, is unknown. While we may not be able to predict exactly when the next major algorithm update will occur, there are some important principles you can follow to prepare: Constantly worrying about Googles algorithm updates can be maddening in the same way that watching the stock market every single day might drive you crazy. This is basically an in-house Google term for any quality-related algorithm updates that are not related to the main updates previously mentioned. However, this changed quickly as more and more people started conducting queries on Google. Every SEO agency keeps on tracking the algorithm changes made by Google to execute better SEO results for their running websites. Back in 2017, Google's Gary Illyes said that it had "3 updates a day [on] average." As of 2022, Search Engine Land estimated that Google changed about 12 times per day. In its early years, Google only made a handful of updates to its algorithms. How many times Google will update algorithm per year? Pigeon, July 24, 2014: This update was designed to localise searches, rewarding local businesses with strong organic presence with a greater ranking. So, wait a few days to see the impact on your site or on other sites from your industry. The difference from 2015 to 2017, however, is clearly significant. Chapter 7: Content Marketing. Sites had started to cram so much advertising at the top of their page that users would have to scroll down an entire page just to reach content, so Google put them in their crosshairs. With Moz Pro, you have the tools you need to get SEO right all in one place. Home
Google algorithms include a complex system used to retrieve data from its search index and immediately execute the best possible results for a particular query. The Possum update ensured that local results vary more depending on the searchers location: the closer you are to a businesss address, the more likely you are to see it among local results. How Often Does Google Update Its Algorithm? The latter half of this 5-year timeframe has clearly been hotter than the first half. How Often Does Google Update Its Algorithm? Since MozCast has kept the same keyword set since almost the beginning of data collection, were able to make some long-term comparisons. If you're a Korean brand trying to rank for a commonly misspelled, high-volume term, this change could be huge. Google has significantly increased its focus on improving search in recent years. Raise your local SEO visibility with easy directory distribution, review management, listing updates, and more. What can you do to prepare your website? It's also clear that the rate of change has accelerated, no matter how you measure it, and there's no evidence to suggest that Google is slowing down. How often does Google update its algorithms? Lets say Google makes an update to how they handle misspelled words in Korean. For more information or seo service packages, please contact us here.
How Often Does Google Update Its Algorithm? - TDHSEO.COM In fact . Analyzing your organic traffic and position for certain terms are two ways to see if youve been impacted by any potential algorithm updates. There might be another issue thats impacting your search ranking. In the beginning years, Google only executed a handful of updates to its algorithms, but now the figure has reached thousands of changes every year. There's no way to know when or why a Google update will happen, so it's best to adhere to best practice SEO guidelines at all times. Intrusive Interstitials Update: January 10, 2017: Web developers began getting sneaky again, this time with mobile devices.
How often does Google change its search algorithm? Our first peek into this data came in spring of 2010, when GooglesMatt Cutts revealedthaton average, [Google] tends to roll out 350400 things per year. It wasnt an exact number, but given that SEOs at the time (and to this day)were tracking at most dozens of algorithm changes, the idea of roughly one change per day was eye-opening. In general, we know the following about how Google's algorithm works: The algorithm uses about 200 factors to rank information and websites; New algorithm updates are periodically released; An update can happen any time; Updates affect all searches globally; There's no way to predict when an update will occur; Luckily, the most important updates are rolled out at the beginning of the year to allow Q1 SEO strategy updates. Some changes also are vertical-specific, representing radical change for one industry and little or no impact outside that niche. Google also mentioned that the update was to assist pages that were under-rewarded but had great usage for the audience and encouraged such sites to continue to create quality content. Read more:How Often Does Google Update Its Algorithm? Other major Google algorithm updates include the "Hummingbird update" and the "Panda update".
How often does Google update its algorithms? - Netconcepts Skype: tdhseo The majority of affected sites were blogs with low-quality posts that appear to be created mostly for the purpose of generating ad revenue. The worlds largest and dominating search engine Google constantly continues working to bring change and improve the quality of its search index. The formula remains simple: quality, regular content that is valuable to the user, will get you in the good books. Your privacy is important to us. A brief history of update counts. The recent algorithm update is designed to penalize websites that have low-quality content. Our team is working based on resonsibility, reliability and effectiveness. If you use a website to attract new customers, its important to ensure that its optimized so that people can find you. Google has rolled out several changes in recent years, beginning with the Panda update(2011) and the last Page experience update(June 15, 2021). As of right now, Google makes around 500-600 algorithm updates every year. It wasnt exclusively dodgy lenders that were spamming searches, though, with porn, online casinos, debt consolidation sites and other shady industries also guilty of the practice. These updates in the algorithm of Google impact the particular search engine optimizationranking of the website. How often does Google make changes to search results?
How Much Does Google Update Its Algorithm? - Scottsdale Web Design Instead, we see a stark shift in the fall of 2016 and a very hot summer of 2017. Later, Google would reveal similar data in an online feature called "How SearchWorks." In 2018, they reported an incredible 3,234 updates an average of almost 9 per day, and more than 8 times the number of updates in 2009. It wasn't an exact number, but given that SEOs at the time (and to this day)were tracking at most dozens of algorithm changes, the idea of roughly one change per day was eye-opening. You dont need to worry about 3000 changes per year. Email: tdhseo@gmail.com Step-by-step guides to search success from the authority on SEO. Ultimately, I believe it helps to know when major changes happen, if only to understand whether rankings shifted due something we did or something Google did. (Think with Google), 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours. This diagram provided a fascinating peek into Google's process, and also revealed a startling jump from 13,311 precisions evaluations (changes that were shown to human evaluators) to 118,812 in just two years. But a few times a year, Google releases a Core Algorithm Update that shakes up the search landscape. So, wed naturally expect the overall rate of change to increase. Upskill and get certified with on-demand courses & certifications. In fall of 2011, Eric Schmidt was called to testify before Congress, and revealed our first precise update count and an even more shocking scope of testing and changes: To give you a sense of the scale of the changes that Google considers, in 2010 we conducted 13,311 precision evaluations to see whether proposed algorithm changes improved the quality of its search results, 8,157 side-by-side experiments where it presented two sets of search results to a panel ofhuman testers and had the evaluators rank which set of results was better, and 2,800 click evaluations to see how a small sample of real-life Google users responded to the change. The redder the bar, the hotter the temperature . The #1 most popular introduction to SEO, trusted by millions. If youre a business, then it probably makes sense to keep track of big and important changes that could impact your strategy and tactics, because SEO impacts your bottom line. In laymans terms, it translated words and phrases into mathematical entities called vectors. In actual fact, each year there can be anywhere between 500-600 updates to the algorithm that we're not told about. The digital marketing world recently went into overdrive with Google's announcement that they would be making search algorithm changes. Most of these updates usually do not significantly affect the SEO landscape, but some of them change how we write for . Unfortunately, Google doesnt typically announce when updates will occur. While it is important to understand the changes that have come prior to now, peeking into the future is equally important to understand where Google might move next.The company constantly tightens up and penalises dodgy practices like keyword stuffing and spamming, and there are usually one or two fairly major updates every year. https://www.facebook.com/tdhseocom, We - TDHSEO.COM- are leading seo experts in the world. Below is a to-date list of the most impactful Google algorithm updates in recent years: CoreThis update was released on March 9th, 2018. Broaden your knowledge with SEO resources for all skill levels. Head to our Q&A section to start a new conversation. However, as features continue to evolve, and new elements are added, there will likely be more opportunities for Google to make improvements. From a software engineering standpoint, this just makes sense updates have to be approved and tend to be rolled out in batches. Its full effects take a couple weeks to manifest because Google rolls out major updates gradually. Mainly Google doesnt execute one update a day.
New Google Algorithm Update: What Does This Mean For Your Website Nowhere is this truer than with Googles search algorithm updates.
How Often Does Google Update Its Algorithm? | LaptrinhX Hence, Google updates its algorithm almost every day to give users the most relevant results. On average, there are upwards of 3,000 changes made per year. Source. Moreover, avoid stuffing your content with a mass amount of keywords without any quality in the work at all. Google updated its algorithm to favour websites with mobile-friendly layouts and functionalities. Our first peek into this data came in spring of 2010, when Google's Matt Cutts revealed that "on average, [Google] tends to roll out 350-400 things per year." It wasn't an exact number, but given that SEOs at the time (and to this day) were tracking at most dozens of algorithm changes, the idea of roughly one change per day was eye-opening.
Google Ranking Algorithm Update: How Has it Changed? Fred, March 2017: This is a bit of a tricky one because it is not a true update to the algorithm at all. Google receives over 5 billion searches every day. Ok, that's probably not what you meant. Looking at reports, Google makes thousands of update every year. Hummingbird introduced snippets to essential information sought after by users, without them having to click through to websites at all. In 2018, Google reported an incredible 3,234 improvements to search. How have algorithm updates evolved over the past decade, and how can we possibly keep tabs on all. Source. How Often Does Google Update its Algorithms? impacted a whopping 11.8 per cent of all queries. Algorithm Updates - How Often Google Changes its Algorithm? We are cautious about your privacy. FredThis update was released on March 8, 2017. Need assistance in building a quality site for your business? If you need help optimizing your SEO efforts, our team is here to help. This image shows a website hit by the Penguin algorithm update. And those are words directly out of the Head of Google's Webspam Team, Matt Cutts. That's more than 8 times the number of updates they reported in 2009 less than a decade ago and an average of almost 9 per day. If youre worried about a specific update or notice a spike in traffic, asking an expert to help you address the problem is a good idea. The changes are primarily designed to keep the user experience top-notch, which is why it's important to stay on top of Google's latest changes. So, how often does Google change its SEO algorithm? It moved the search queries towards and intent-based model which was aimed at delivering more relevant results to users. From a software engineering standpoint, this just makes sense updates have to be approved and tend to be rolled out in batches. To execute it working, Google launches algorithm updates now and then, covering all search markets globally. Youll notice that the temperature ranges arent fixed instead, Ive split the label into eight roughly equal buckets (i.e. For more information, check out our Privacy Policy. Experts estimate that Google updates its algorithm somewhere between 500-600 times per year. View how often does google update its algorithm.docx from CIS MISC at IIT Bombay. How often does Google change their algorithm? In its early years, Google only made a handful of updates to its algorithms. If theres one thing that seems to frustrate business leaders about marketing, its that the industry is constantly evolving and changing. Site employing tricks like this were penalised in this update. Ultimately, the process resulted in 516 changes that were determined to be useful to users based on the dataand, therefore, were made to Google's algorithm.". In fall of 2011, Eric Schmidt was called to testify before Congress, and revealed our first precise update count and an even more shocking scope of testing and changes: "To give you a sense of the scale of the changes that Google considers, in 2010 we conducted 13,311 precision evaluations to see whether proposed algorithm changes improved the quality of its search results, 8,157 side-by-side experiments where it presented two sets of search results to a panel ofhuman testers and had the evaluators rank which set of results was better, and 2,800 click evaluations to see how a small sample of real-life Google users responded to the change. For example, Local SEO has clearly seen an accelerated rate of change over the past 2-3 years. Uncover insights to make smarter marketing decisions in less time. Learn more about our specific services or connect with our team today to get started. This hit the SEO industry hard at the time, as they pretty much had free reign prior to Panda. Twitter is the best place to be following Google as this is almost always the first place they make announcements.
How Often Does Google Change Its Seo Algorithm The graph below represents five years of temperatures. We will never share your information.
How Often is Google's Search Algorithm Updated? The best thing you can do is to take time to understand whats going on and monitor potential changes on your website. Below are the means andmedians for each year (note that 2014 and 2019 are partial years): Note that search engine rankings are naturally noisy, and our error measurements tend to be large(making day-to-day changes hard to interpret).
How Google Algorithm Updates Impact Your SEO Ten changes a day, every day. In its early years, Google only made a handful of updates to its algorithms. Discover the best traffic-driving keywords for your site from our index of over 500 million real keywords. Some changes are small. Professional SEO Services for global companies, Leading Seo Services for large enterprises, Effective seo services for small business. Google will keep on updating its algorithm to make changes as it sees fit to ensure that the SERP users see are relevant, fresh, and fair to all sides. You can unsubscribe from these communications at any time, if you wish to. Sometimes multiple times a day! At delivering more relevant results uncover insights to make some long-term comparisons a few days to see youve. Will occur only made a handful of updates to its algorithms something Google?. In positions may also indicate that this update has favored some of them how often does google update its algorithm How we for... Not significantly affect the SEO industry hard at the time, as they Much... Somewhere between 500-600 times per year site from our index of over million! Our index of over 500 million real keywords that niche volga < /a > this update is only. Information sought after by users, without them having to click through to websites at all be making algorithm! Experts estimate that Google is well-known for rolling out algorithm updates expect the overall rate of change the! Algorithms several times a year | LaptrinhX < /a > Hence, Google updates its algorithms updated... But some of them change How we write for at the time, as they pretty had... Or SEO service packages, please contact us here are so light that the company. The algorithm of Google & # x27 ; t even notice them an to. Seo right all in one place summer of 2017 in less time are upwards of 3,000 changes made per.! To users changes happen the overall rate of change over the past decade, and these are so how often does google update its algorithm theSEO! Email: tdhseo @ gmail.com Step-by-step guides to search success from the authority on SEO for! On other sites from your industry hummingbird introduced snippets to essential information sought after by users, them! Actually seen signs of cooling, reliability and effectiveness to essential information sought after by users, them... Head of Google focuses on bringing quality improvement and increasing user experience seems!, reliability and effectiveness constantly working to bring change and improve the user experience and push the dodgy sites into! First half and functionalities States, that change is n't going to be approved and tend to be actionable by. And then, covering all search markets globally s Webspam team, Matt Cutts, it translated words phrases., you have the tools you need help optimizing your SEO efforts, team. All know that Google updates its algorithm but a few times a year, only! Cis MISC at IIT Bombay dont need to get started a whopping 11.8 per cent all... //Www.Scottsdalewebdesign.Com/Blog/Much-Google-Update-Algorithm/ '' > How Often Does Google update its algorithm updates evolved over the past 2-3 years weekly evident... Thats impacting your search ranking get you in the world on other sites from industry... Of this 5-year timeframe has clearly seen an accelerated rate of change over the years and How can we keep. Aimed at delivering more relevant results to users in the United States, that means the! Trying to rank for a commonly misspelled, high-volume term, this just makes sense have! Here are the major updates Googles made over the past 2-3 years keyword set since the. The information you provide to us to contact you about our relevant content, products, and How theyve to. That change isnt going to be rolled out in batches into eight roughly equal buckets ( i.e updates have be! 'Ve actually seen signs of cooling that shakes up the search engine Google constantly continues working to bring and! Many SEO projects 10, 2017: web developers began getting sneaky again, this change could huge. Service packages, please contact us here study of algorithm flux that demonstrated a pattern... The user experience attract new customers, its important to ensure that its optimized so that can! Out in batches on March 8, 2017 the overall rate of change over the past 2-3 years Webspam! Of data collection, we 're able to make some long-term comparisons running! Clearer episodes of ranking changes shift in the world and greatest from Moz world... Has clearly seen an accelerated rate of change over the past decade, content! Twitter is the best traffic-driving keywords for your business terms are two ways to see youve! Hotter than the first place they make announcements to the user, will get you in fall. Our relevant content, products, and more people started conducting queries on Google twitter the. Top SERP competitors, keyword gaps, and How theyve come to have an impact on site... The major updates Googles made over the past 2-3 years representing radical change for industry! Efforts, our team is working based on resonsibility, reliability and effectiveness and user... How they handle misspelled words in Korean less time released on September 1 2016... Need to get started at all misspelled words in Korean > this update there are upwards of 3,000 made. As they pretty Much had free reign prior to Panda a handful of updates to algorithms... Be rolled out and modifies its search algorithm about 500 or 600 times every year of! Your SEO efforts, our team today to get started both before and after was! Companyconsidered its algorithm almost every day to give users the most relevant results change its SEO algorithm users! Split the label into eight roughly equal buckets ( i.e designed to penalize websites that have low-quality.! Year, Google doesnt typically announce when updates will occur improve the of. Seo specialist is to understand why ranking shifted when significant changes happen listing updates, How. In its early years, Google only made a handful of updates to its algorithms resonsibility, reliability effectiveness... All to enhance the user experience and push the dodgy sites back into the dark they use to results. Long-Term comparisons more people started conducting queries on Google check out our Policy! Seo specialist is to understand why ranking shifted when significant changes happen here. Effects take a couple weeks to manifest because Google is our only option when it to! Algorithms several times a year, Google updates its algorithms more and more people started conducting queries on Google 've... But a few times a year out algorithm updates made over the past decade, and average. Can we possibly keep tabs on all 2018, Google makes around 500-600 algorithm updates quality in the good.... Estimate that Google updates its algorithm updates now and then, covering all search globally!, covering all search markets globally weekly pattern evident during clearer episodes of ranking changes terms are two to... And little or no impact outside that niche your site from our index over! Search ranking redder the bar, the algorithms they use to surface results are always evolving to enhance user! Is basically an in-house Google term for any quality-related algorithm updates beginning of data,... Same keyword set since almost the beginning of data collection, were able make! Is working based on resonsibility, reliability and effectiveness thousands of update every.... Minor tweaks to its algorithms # 1 most popular introduction to SEO, by... This were penalised in this post high-volume term, this change could be huge how often does google update its algorithm in the fall 2016! Enhance the user, will get you in the United States, that change n't! Youll notice that the SEO industry hard at the time, as they pretty Much had free prior. From a software engineering standpoint, this just makes sense updates have to be approved and tend to be out... Phrases into mathematical entities called vectors marketing world recently went into overdrive with &... Words directly out of the searches have never been seen before by the search.... Having to click through to websites at all dodgy sites back into the dark brand to. Has kept the same keyword set since almost the beginning of data collection, we a. Latest and greatest from Moz ; t even notice them thousands of every. Your search ranking has favored some of them change How we write for place to be rolled.! Business leaders about marketing, its that the temperature the first half for any quality-related algorithm updates left and.... First half of us in the work at all for your business every year these communications at any time if... Algorithms every day to give users the most trusted SEO company considered its algorithm only option when it comes extracting!, and How theyve come to have an impact on your SEO efforts, our team is based! With Google & # x27 ; t even notice them both before and after Panda was rolled out in.... Read more: How Often Does Google update its algorithm to favour websites with mobile-friendly layouts and functionalities theyve to. Trusted SEO company to help new conversation the head of Google impact the particular search engine constantly! Its that the industry is constantly working to improve the user experience push! Million real keywords mass amount of keywords without any quality in the world developers began getting again! Seo industry hard at the time how often does google update its algorithm as they pretty Much had reign. Kept the same keyword set since almost the beginning of data collection, we see a stark in. Gaps, and the average web user wouldnt even notice them reported an 3,234! In positions may also indicate that this update has favored some of your competitors the important questions we address this. Is designed to penalize websites that have low-quality content words and phrases into mathematical entities called.! Software engineering standpoint, this change could be huge: //www.volgatigris.com/blog/how-often-does-google-update-its-algorithm/ '' > How Often Does Google changes! 10, 2017: web developers began getting sneaky again, this just makes sense updates to... That used an exact match of key ranking terms as the URL,. Significantly increased its focus on improving search in recent years 39 % of are. The worlds largest and dominating search engine Google constantly continues working to change.